Search Engine Marketing

Understand how to measure campaign performance, ad network billing, and common terminology.

• Common Search Engine Marketing Terms & Metrics
• Example Ads for Search Engine Marketing Campaigns
• Google Ads Billing FAQs
• How to Complete Advertiser Verification in Google Ads
• Accepting the Initial Google Ads Billing Invitation
• Solicitations from Google Ads Representatives
• Evaluating Early Search Engine Marketing Campaign Performance
• Utilizing Customer Match Lists To Optimize Campaign Targeting