---
title: Example Ads for Search Engine Marketing Campaigns
description: With BrightFire’s Search Engine Marketing service, we offer a variety of campaign types, each designed to target specific goals and audiences.
---

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# Example Ads for Search Engine Marketing Campaigns

## With BrightFire’s Search Engine Marketing service, we offer a variety of campaign types, each designed to target specific goals and audiences.

### **Search Campaign**

**Search Campaigns** focus on reaching users **actively** searching for a targeted insurance product, displaying text-based ads directly in **search results**. 

 

![](https://support.brightfire.com/hs-fs/hubfs/Screenshot%202024-12-18%20at%202-38-31%E2%80%AFPM-png.png?width=664&height=519&name=Screenshot%202024-12-18%20at%202-38-31%E2%80%AFPM-png.png)

![](https://support.brightfire.com/hs-fs/hubfs/Screenshot%202024-12-18%20at%202-39-56%E2%80%AFPM-png.png?width=1128&height=396&name=Screenshot%202024-12-18%20at%202-39-56%E2%80%AFPM-png.png)

### **Website Visitor Retargeting Campaign**

**Website Visitor Retargeting Campaigns** re-engage users who’ve **previously** visited your website, keeping your brand top-of-mind through personalized display ads **across the web.**

 

**![](https://support.brightfire.com/hs-fs/hubfs/Screenshot%202024-12-18%20at%202-42-54%E2%80%AFPM-png.png?width=1058&height=306&name=Screenshot%202024-12-18%20at%202-42-54%E2%80%AFPM-png.png)**

**![](https://support.brightfire.com/hs-fs/hubfs/Screenshot%202024-12-18%20at%202-41-57%E2%80%AFPM-png.png?width=241&height=432&name=Screenshot%202024-12-18%20at%202-41-57%E2%80%AFPM-png.png)**

### **Brand Campaign**

**Brand Campaigns** are specifically designed for your ads to appear for **branded searches**. The goal is for your agency to be the first result customers see when searching for you **directly**. These ads prominently feature your agency’s name in the ad copy to **reinforce recognition**.

 

![](https://support.brightfire.com/hs-fs/hubfs/Screenshot%202024-12-18%20at%202-38-31%E2%80%AFPM-png.png?width=664&height=519&name=Screenshot%202024-12-18%20at%202-38-31%E2%80%AFPM-png.png)

![](https://support.brightfire.com/hs-fs/hubfs/Screenshot%202024-12-18%20at%202-44-56%E2%80%AFPM-png.png?width=1202&height=428&name=Screenshot%202024-12-18%20at%202-44-56%E2%80%AFPM-png.png)

 

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