With BrightFire’s Search Engine Marketing service, we offer a variety of campaign types, each designed to target specific goals and audiences.
Search Campaign
Search Campaigns focus on reaching users actively searching for a targeted insurance product, displaying text-based ads directly in search results.
Website Visitor Retargeting Campaign
Website Visitor Retargeting Campaigns re-engage users who’ve previously visited your website, keeping your brand top-of-mind through personalized display ads across the web.
Brand Campaign
Brand Campaigns are specifically designed for your ads to appear for branded searches. The goal is for your agency to be the first result customers see when searching for you directly. These ads prominently feature your agency’s name in the ad copy to reinforce recognition.
