Pay-Per-Click Advertising

Understand how to measure campaign performance, ad network billing, and common terminology.

• Utilizing Customer Match Lists To Optimize Campaign Targeting
• Evaluating Early Pay-Per-Click Advertising Campaign Performance
• Solicitations from Google Ads Representatives
• Accepting the Initial Google Ads Billing Invitation
• Google Ads Billing FAQs
• G2 Certification Information
• Common Pay-Per-Click Advertising Terms & Metrics