BrightFire is excited to provide a new series of website pages and videos designed to help you better engage your website visitors and potentially generate additional leads. These new resources are based on personal insurance customer buyer personas and are included in your Insurance Agency Website subscription service at no additional cost.
What are Personal Insurance Persona Pages & Videos?
These new pages and videos are designed to speak directly to your website visitors' current stage of life and insurance needs. Many website visitors may not know exactly which types of insurance they need, but they can easily identify with a particular stage of life. These resources help you provide more relevant content that can greatly impact conversions.
Available Personas
The following personal insurance persona pages and videos are now available for your agency website:
- Insurance for College Students
- Insurance for Single Adults
- Insurance for Married Couples without Children
- Insurance for Married Couples with Children
- Insurance for High Net Worth Individuals
- Insurance for Empty Nesters
- Insurance for Retired People
Key Benefits
- Increased Engagement: You'll now be able to provide content that resonates with your visitors' specific life situations.
- Improved Conversions: Help visitors identify their needs and guide them to the right insurance products.
- Valuable Content: Offer dynamic and visual content on your agency website.
- Fully Customizable: You can also customize which insurance products are highlighted on each persona page.
How to Use These New Resources
These persona pages and videos are automatically added to your Insurance Agency Website service. They are designed to be easy to implement and require no additional work.
Example
To see an example of a personal insurance persona page and video, check out the "Insurance for Married Couples with Children" page and video.
Check out the "Insurance for Married Couples with Children" page and video to see an example of a personal insurance persona page:
Get Started Today
If you are interested in learning more about these new persona pages and videos or how to customize them for your agency, please open a support ticket by emailing support@brightfire.com.
We're here to help you make the most of your website and engage with your clients more effectively.