Overview
My BrightFire helps you understand how your BrightFire services are performing and makes it easy for you to manage your BrightFire account.
Jump to Section
- Insurance Agency Website
- Local Listings Management
- Reviews & Reputation Management
- Social Media Marketing
- Search Engine Marketing
My BrightFire Portal Home
This dashboard contains helpful information on how to navigate My BrightFire along with links to connect with the BrightFire team and access external service dashboards.
Instructions are included on this screen about how to switch between dashboards and how to change the date range of the data shown on each dashboard.
You can connect with our team by submitting a new support ticket, scheduling a call with support, or viewing your existing support tickets.
You can connect with our sales team by scheduling a call to discuss adding new services.
You can access external service dashboards for Webchat, Local Listings Management, Social Media Marketing, and Reviews & Reputation Management.
In the future, we plan to add links to view your billing history and update your payment method.
Insurance Agency Website
This dashboard contains important statistics from Google Lighthouse, Google Search Console, Google Analytics, and Call Tracking.
Performance Statistics from Google Lighthouse
Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.
Accessibility Score: Measures if the site is also usable by people with disabilities or impairments.
Best Practices Score: Measures if the site follows best practices for modern web development.
SEO Score: Measures how well the site is optimized for search engine rankings.
Date Last Analyzed: The last date Google Lighthouse analyzed your website.
Google Search Console
Google Search Console tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine in Google search results.
Search Impressions: Number of times your website was displayed in search results.
Search Clicks: Number of times your website was clicked on in search results.
Searches by Page: Number of search impressions and clicks broken down by page.
Searches by Keyword: Number of search impressions and clicks broken down by keyword.
NOTE: Google Search Console metrics are related to organic search and do not include interactions from the local pack.
Google Analytics
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
Common Terms
Channel: How your website visitors got to your website, such as a search engine (i.e., Google or Bing), social media (i.e., Facebook, LinkedIn, or Instagram), or even by directly typing your website’s URL into their browser.
Session: A period of time during which a user interacts with your website. A session begins when a user first arrives on your website and views a webpage, and it ends when the user leaves your website or has been inactive on your website for a period of time (typically 30 minutes). There is no limit to how long a session can last, and if a single user visits your website, leaves, and comes back to your website, that will be tracked as two separate sessions.
Total Visitors: The overall number of unique users, or people, who visited your website within a specific time period. Anyone who visits your website is considered a single user or visitor, no matter how many times they visit your website, leave, and come back.
Total Visitors by Channel: The overall number of unique users or people who visited your website, broken down by how they got to your website (sources, also known as channels, such as search engines, social media sites, or by directly typing your website’s URL into their browser).
Total Visitors Over Time by Device: The number of unique users or people who visited your website within a given time period, broken down by the type of device they used to access your website, such as a desktop, mobile device, or tablet.
Total Sessions: The overall number of times visitors viewed your website within a specific time frame. A session begins when a person first arrives on your website and views a webpage, and it ends when the person leaves your website or has been inactive on your website for a period of time (typically 30 minutes). There is no limit to how long a session can last, and if a single user visits your website, leaves, and comes back to your website, that will be tracked as two separate sessions.
Total Sessions by Channel: The overall number of times a person viewed your website, broken down by how they got to your website (sources, also known as channels, such as search engines, social media sites, or by directly typing your website’s URL into their browser).
Total Sessions Over Time by Device: The overall number of times a person viewed your website within a given time period, broken down by the type of device they used to access your website, such as a desktop, mobile device, or tablet.
New Visitors: The number of people who visited your website for the first time in a given time period.
New Visitors by Channel: The number of people who visited your website for the first time in a given time period, broken down by how they got to your website (sources, also known as channels, such as search engines, social media sites, or by directly typing your website’s URL into their browser).
New Visitors Over Time by Device: The number of people who visited your website for the first time in a given time period, broken down by the type of device they used to access your website, such as a desktop, mobile device, or tablet.
Visitor Interactions: Any visitor interaction that occurs on your website, such as a visitor starting a session, viewing a webpage, clicking a button, or watching a video. Interactions help you understand how people are engaging with your website.
Total Pageviews: The total number of times a visitor views any page on your website. If a visitor views three different pages, that will be tracked as three pageviews. Similarly, if a visitor views your homepage, then clicks on your about page, and finally goes back to your homepage, that still counts as three pageviews.
Pageviews by Page: The number of times each specific page on your website has been viewed by visitors. Repeated views of a single screen or page are counted as separate pageviews.
Views by Device: The number of webpages your visitors viewed in a given time period, broken down by the type of device they used to access your website, such as a desktop, mobile device, or tablet. Repeated views of a single screen or page are counted as separate views.
Views by Visitor’s City: The number of webpages your visitors viewed in a given time period, broken down by the city the visitor is viewing your website from. Repeated views of a single screen or page are counted as separate views.
Views by Channel (Source): The number of webpages your visitors viewed in a given time period, broken down by how they got to your website (sources, also known as channels, such as search engines, social media sites, or by directly typing your website’s URL into their browser). Repeated views of a single screen or page are counted as separate views.
BrightFire Blog Post Views: The number of views all BrightFire-provided blog posts viewed in a given time period.
BrightFire Blog Post Views by Title: The number of views all BrightFire-provided blog posts viewed in a given time period, broken down by the title of each blog post viewed.
Your Agency’s Blog Post Views: The number of views all blog posts your agency posted were viewed in a given time period.
Your Agency’s Blog Post Views by Title: The number of views all blog posts your agency posted were viewed in a given time period, broken down by the title of each blog post viewed.
Call Tracking
Call tracking helps discover where phone call inquiries come from and provides other helpful data about each individual phone call.
Calls: Number of calls tracked.
Answer Rate: Percentage of tracked calls that were answered.
Calls Answered: Number of tracked calls that were answered.
Call Log: Date, name, source, phone number, whether the call was answered, and whether the call was from a first-time caller for tracked calls.
Local Listings Management
This dashboard contains important statistics from Google Business Profile.
Google Business Profile Performance Reporting
Google Business Profile allows you to manage how your local business shows up across Google products, like maps and search.
Impressions: Number of times your listing was displayed in local pack search results or Google Maps.
Website Clicks: Number of times the website was clicked on the listing.
Call Clicks: Number of times the phone number was clicked on the listing.
Direction Requests: Number of times driving directions were requested for the listing.
Reviews & Reputation Management
This dashboard contains important statistics from Google Business Profile, Facebook, and Yelp.
Google Business Profile
Google Business Profile allows you to manage how your local business shows up across Google products, like maps and search.
Reviews: Number of Google reviews.
Average Review Rating: Average rating of Google reviews.
Reviews Over Time: Google reviews over the selected time period.
Reviews: Review text, name, date, rating, and whether the review was replied to for Google reviews.
Reviews: Number of Facebook reviews.
Reviews Over Time: Facebook reviews over the selected time period.
Reviews: Review text, name, date, rating, and whether your business was recommended for Facebook reviews.
NOTE: If you see an error message that data is unavailable, this means that your Facebook page didn’t exist for the entire selected time period, or that you’re trying to access data this more than two years old. Facebook generally provides data in their API going back two years.
Yelp
Reviews: Number of Yelp reviews.
Average Rating: Average Yelp rating for this business.
Reviews: Review text for Yelp reviews.
NOTE: Only “recommended” reviews are published to Yelp’s API. If you have Yelp reviews that are classified as “not recommended,” they will not be visible in My BrightFire, and they will not count towards your number of Yelp reviews or Yelp average rating.
Social Media Marketing
This dashboard contains important statistics from Facebook, Google Business Profile, LinkedIn, and Instagram.
NOTE: The Facebook API only provides historical data going back as far as two years from the current date.
Posts: Number of posts on Facebook.
Followers: Total number of people who follow your Facebook Page. Unfortunately, Facebook doesn't provide historical data for followers. We can only show followers gained from the date your Facebook page was connected to My BrightFire.
Likes: Number of likes on Facebook posts.
Reach: Number of people who saw any content from your page or about your page.
Engagements: Number of actions people took on your page or posts.
Views: Number of times people viewed your page.
Reviews: Number of Facebook reviews.
Posts Over Time: Number of posts on Facebook over time.
Followers Over Time: Number of people who follow your Facebook page over time.
Likes Over Time: Total number of likes during the selected time period.
Posts: Image, text, date, reach, likes, clicks, and shares for Facebook posts. You can click the image or text to view the post on Facebook.
NOTE: If you see an error message that data is unavailable, this means that your Facebook page didn’t exist for the entire selected time period, or that you’re trying to access data that is more than two years old. Facebook generally provides data in their API going back two years.
Google Business Profile
Google Business Profile allows you to manage how your local business shows up across Google products, like maps and search.
Posts: Image, text, date, post type, and status for Google posts. You can click the image or text to view the post on Google.
Posts: Number of posts on LinkedIn.
Followers: Number of people who follow your LinkedIn page.
Likes: Number of likes on LinkedIn posts.
Impressions: Number of times people viewed your posts on LinkedIn.
Clicks: Number of times people click on your LinkedIn posts or company page.
Comments: Number of times people commented on your LinkedIn posts.
Shares: Number of times people shared your LinkedIn posts.
Posts: Image, text, date, likes, and comments for LinkedIn posts.
Posts: Number of posts on Instagram.
Followers: Number of people who follow your Instagram page.
Impressions: Number of times people viewed your posts on Instagram.
Reach: Number of unique users who saw one of your Instagram posts.
Likes: Number of likes on Instagram posts.
Profile Visits: Number of times your Instagram page was viewed.
Comments: Number of times people commented on your Instagram posts.
Posts: Image, text, date, views, reach, likes, comments, and engagement for Instagram posts.
Search Engine Marketing for Google Ads
This dashboard contains important statistics from Google Ads and Call Tracking.
Conversions
Conversions: Number of conversions during the selected time period.
Cost Per Conversion: Average cost per conversion during the selected time period.
Conversion Rate: Percentage of people who clicked on your ad that completed a conversion action.
Phone Calls: Number of people who clicked on your ad that also clicked on your phone number in the ad or on your landing page.
All Conversions: Total number of conversions.
Cost Per All Conversion: Average cost per conversion.
All Conversion Rate: Percentage of people who clicked on your ad that completed any conversion action.
Conversions: Number of conversions over time.
Cost per Conversion: Average cost per conversion over time.
Conversions by Campaign: Clicks that resulted in a conversion by campaign.
All Conversions: Total number of conversions over time.
NOTE: The difference between conversions and all conversions is that some conversions can be classified as secondary. Since each campaign’s configuration is custom, some campaigns may use secondary conversions, and some may not. This means the metrics for conversions and all conversions may be the same or different depending on how each campaign is configured to track performance.
Clicks & Impressions
Impressions: Number of times ads were displayed during the selected time period.
Clicks: Number of clicks on ads during the selected time period.
Click-Through Rate (CTR): Percentage of people who viewed your ad that clicked on your ad.
Average Cost Per Click (CPC): Average cost per click on your ad.
Cost: Amount of money in the form of ad spend for your advertising campaign.
Impressions: Number of times ads were displayed over time.
Clicks: Number of clicks on ads over time.
Clicks by Campaign: Total number of clicks on ads by campaign.
Impressions by Campaigns: Total number of times ads were displayed by the campaign.
Search Impression Share
Search Impression Share: Impressions ads received divided by the estimated number of impressions you were eligible to receive during the selected time period.
Search Lost Impression Share (Budget): Percentage of time that your ads weren’t shown due to budget.
Search Lost Impression Share (Rank): Percentage of time your ads weren’t shown due to ad rank. Ad rank is a value used to determine where ads are shown relative to other ads or if your ad will be shown at all.
Search Impression Share Over Time: Impressions ads received divided by the estimated number of impressions you were eligible to receive over time.
Ad Group Details
Ad group name, impressions, clicks, click-through rate (CTR), average cost per click (CPC), conversions, phone calls, conversion rate, cost per conversion, and cost broken down by ad group.
Call Tracking
Call tracking helps discover where phone call inquiries come from and provides other helpful data about each individual phone call.
Calls: Number of calls tracked.
Answer Rate: Percentage of tracked calls that were answered.
Calls Answered: Number of tracked calls that were answered.
Call Log: Date, name, source, phone number, whether the call was answered, and whether the call was from a first-time caller for tracked calls.