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Mastering AI Prompts: A Practical Guide for Local Insurance Agencies

AI is a powerful tool for generating content, but its output is only as good as the input it receives. By providing clear, concise, and specific prompts, you can guide AI to produce relevant and high-quality content tailored to your agency's needs.

This tip sheet provides guidance for local insurance agency owners and marketing professionals on crafting effective prompts for blogs, employee bios, "About Us" website pages, customer persona pages, and insurance product pages, particularly when utilizing BrightFire’s AI Assistance for Insurance Agency Websites Feature.

Key Elements of an Effective Prompt

To get the best results from AI, consider including the following elements in your prompts:

  • Be Specific: The more detail you provide, the better the AI's output will be.
  • Target Audience: Who are you trying to reach? (e.g., potential new clients, existing policyholders, job applicants).
  • Purpose: What do you want the content to achieve? (e.g., inform, educate, persuade, introduce).
  • Content Type: Specify the type of content you want. (e.g., blog post, employee bio, "About Us" page, insurance product description).
  • Key Information/Keywords: Include specific details, services, or keywords relevant to your agency and the content.
  • Tone and Style: How do you want the content to sound? (e.g., friendly, professional, authoritative, empathetic, local, conversational).
  • Length: Provide an approximate length or word count if you have a preference.

Prompting Strategies for Generating Specific Content Types

Blog Posts

Blogs are an excellent way to educate your audience and improve your website's SEO.

  • Goal: Inform and engage potential and existing clients on insurance topics.
  • Keywords: Include relevant local keywords and insurance terms.
  • Example Post Prompt:
    "Write a blog post for local homeowners in [enter your city or cities] about the importance of having flood insurance. The tone should be informative and reassuring, highlighting common misconceptions and how to get a quote from our agency. Include keywords like 'home insurance [enter your city or cities]', 'flood risk [enter your city or cities]', and 'protecting your home'."

Employee Bios

Personalize your team and build trust with your clients.

  • Goal: Introduce an employee, highlighting their experience and personality.
  • Key Information: Employee's name, role, years of experience, specializations, and a brief personal interest (optional).
  • Example Prompt:
    "Generate an employee bio for [enter employee name], our Senior Account Manager. She has 10 years of experience in property and casualty insurance and specializes in commercial policies for small businesses in [enter city or cities]. Include her passion for community involvement and craft this bio in a professional, friendly tone."

"About Us" Website Pages

Showcase your agency's values, history, and commitment to the community.

  • Goal: Tell the story of your agency, its mission, and its dedication to clients.
  • Key Information: Founding date, agency values, unique selling propositions, community involvement, local focus.
  • Example Prompt:
    "Draft an 'About Us' page for our independent insurance agency in [enter city or cities]. We were founded in [enter year], and our mission is to provide personalized insurance solutions with a focus on client education and community support. Emphasize our local roots and commitment to understanding individual client needs. The tone should be trustworthy and approachable."

Insurance Product Pages

Clearly explain your offerings and their benefits to potential clients.

  • Goal: Describe an insurance product, its features, benefits, and target audience.
  • Key Information: Product name, coverage highlights, eligibility, specific benefits for the local community, call to action.
  • Example Prompt:
    "Create content for an insurance product page for 'Auto Insurance' in [enter city or cities]. Detail the types of coverage available (liability, collision, comprehensive), explain the benefits of bundling policies, and highlight how we help local drivers find affordable rates. Include a clear call to action to get a free quote. The tone should be clear, concise, and helpful."

Customer Persona Pages

Create detailed profiles of your ideal clients to better understand and target their needs.

  • Goal: Define specific customer segments to tailor marketing efforts and product offerings.
  • Key Information: Demographic data, psychographic data (interests, values), pain points, and insurance needs.
  • Example Prompt:
    "Generate a customer persona page for 'Local Retail Shop Owners' in  [enter city or cities]. Business owners are often in their mid-forties and deeply invested in their businesses. They face the constant worry of protecting their valuable assets and dedicated employees. They require comprehensive commercial insurance that addresses their unique risks, personalized solutions that minimize disruption to their operations.”

Review and Refine

  • Iterate: If the first draft isn't perfect, refine your prompt and try again. Don't be afraid to experiment.
  • Review and Edit: Always review AI-generated content for accuracy, tone, and grammar before publishing. AI is a tool, not a replacement for human oversight.
  • Consider SEO: Incorporate relevant keywords naturally into your prompts to help with search engine optimization.
  • Localize: Emphasize your location and local community to connect with your target audience.

 

Prompting Strategies for Generating Images

AI image generation can create visuals that align with your content.  Whether you’re creating blog illustrations, social media posts, or website visuals. Just like text prompts, the best image results come from being specific, clear, and intentional about what you want.

  • Set the visual style: Choose the format that fits your brand: realistic photography, digital illustration, flat-vector design, watercolor, or minimalist iconography, as just a few examples
    • Example:  “Modern flat-vector style showing an insurance agent shaking hands with a small business owner outside a local storefront.”
  • Be descriptive and detailed: The more context you include, the better. Specify what you want the image to show: the environment, mood, and style.
    • Example:  “A realistic photograph of a female insurance agent meeting a family of four in their home. Incorporate a small dog in the background.  Use warm natural lighting. ”
  • Match the tone to the use case: Visuals for an educational blog might need a calm, trustworthy look, while social media graphics can be more colorful and engaging.
    • Example:  “Modern flat-vector style illustration of a happy family reviewing insurance paperwork at the kitchen table. Use bright and inviting colors.”
  • Reflect real-world diversity professionally and respectfully: When your prompt includes people, represent your community thoughtfully. Specify a diverse group or describe individual attributes respectfully. Use phrasing that focuses on inclusion and authenticity (contextual cues like “diverse team,” “multicultural group,” or “representing a variety of ages and backgrounds”), not stereotypes or tokenism.
    • Inclusive phrasing examples:
      • “A diverse team of insurance agents working together in a modern office.”
      • “A professional insurance agent helping clients. Include a mix of men and women, different ethnic backgrounds, business casual attire.”
      • “Local family meeting with their insurance agent. Create a realistic, multicultural representation."
  • Specify image composition:  If you need space for text or logos, say so. 
    • Example: “Wide landscape image with space on the right for headline text, showing a local agent standing in front of their office.”

Have Additional Questions?

If you need further assistance, please create a new support ticket, and our team will be happy to help.