BrightFire's Local Listings Management service creates new business listings and updates existing information on over 50 review sites, business directories, local search sites, and map services. When reviewing these listings, we ensure they are accurate, consistent, and unique to each agency across the local ecosystem, as well as that they stay updated throughout the year.
When you enroll in our Local Listings Management service, there are a number of steps we take, including but not limited to:
- Regularly monitor your listings and listing score.
- Updating your company information when needed.
- Closing duplicate pages or listings.
- Make sure that you have a listing on the most pertinent referral sites for your location.
- Identifying areas or listings that need your attention.
If BrightFire is going to correct all of my information on these directories, why do I need to continue to pay for this service each year? Once all of my information is correct, I should be able to cancel this service, right?
Unfortunately, it isn’t quite that simple. The information used to populate your local business listings comes from many different sources, so their accuracy will typically degrade over time if you decide to stop managing these listings.
In addition, various data providers will eventually create new duplicate business listings that need to be removed in order to protect your SEO (Search Engine Optimization). Whether you already have existing duplicate listings when you enroll in our Local Listings Management service or you discover new duplicate listings, later on, we’ll work to remove them.
We will also create a new listing for your business if you’re not already listed on a particular important directory.
My business information is correct within Google. Isn’t that the major search engine that matters? Why should I care about my company information on these smaller directories? I’ve never even heard of some of them.
When looking at the broad range of important directories, some are household names (Yellow Pages), while others are typically only known in the technical world of aggregate data.
Google cross-references the information at these business directories to determine the overall accuracy and consistency of your brand. Even though your information may be correct on Google, having incorrect information elsewhere can be counterproductive from an SEO standpoint.
I’m already paying BrightFire to do Reviews & Reputation Management; shouldn’t this be included?
When you sign up for our Reviews & Reputation Management service, part of our effort to improve your website’s visibility is to ensure your agency has complete and optimized listings on Google, Yelp, and Bing. However, the local SEO ecosystem comprises over 50 business directories, review sites, local search sites, and map services. Therefore, it is necessary to enroll in our separate Local Listings Management service to properly address all of your business’s online listings.
Is this going to make a difference? I understand my information may be incorrect on some of these directories, but I don’t see how correcting it will have an impact.
Having consistent website URLs, business categories, and NAP (Name, Address, Phone Number) across all the local business directories Google cross-references is arguably the most important component of off-site SEO for a brick and mortar business that operates locally.
Having consistent NAP across all of these important listings will augment the on-site SEO work we do considerably. On-site SEO can go a long way, but we will eventually reach a point where we have done all that we can do for your SEO from an on-site standpoint. When this happens, the only improvements that will still have a considerable impact on your rankings will be addressing off-site SEO issues.
If I have more than one office, why do I need this service for each of my locations?
Since business listings are location-based (not business name-based), each physical office location represents a unique set of business listings, meaning that there are issues that will need to be addressed for each office location. For instance, if you have three offices, we don’t manage a single Yellow Pages listing comprised of all three individual buildings. Instead, we manage separate, unique listings for each office location.
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