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How to Use AI for Creating and Updating Social Media Posts in Your Engage Dashboard

This guide explains how to leverage AI functionality in the Engage Dashboard to create new social media posts and modify existing ones efficiently.

Creating a Post Using AI

  1. Initiate Post Creation: In the Social tab of your Engage Dashboard, click the Create Post button.

  2. Select Channels: Choose the social media channels where you want to publish the post.

  3. Access AI Post Ideas:

    • In the Initial content box, click the purple AI button and select Post Ideas.

    • A Post Ideas pop-up will appear on the left-hand side.

  4. Generate Post Ideas:

    • Browse suggested topics or search for a specific topic (e.g., “car insurance”).

    • Customize the post by including optional elements: Emojis, Hashtags, or Image suggestions. Deselect any element by clicking its purple checkbox.

    • Click the arrow icon to generate the post.

  5. Add Images (Optional): If you selected image suggestions, choose an image from the provided options.

  6. Insert the Post: Click the purple Insert button in the top-right corner to add the post to your content.

  7. Apply Tags (Optional): Add tags to organize, filter, and report on your social media content.

  8. Configure Approval Workflows:

    • Requirements vary by channel (selected in step 2). Ensure all are completed before posting.

    • Customize posts per platform by clicking the platform’s name to make specific edits.

    • Note for Google Business Profile: Remove personalization tokens (e.g., business name, phone number, website URL) as they are not allowed in posts.

  9. Schedule or Publish:

    • Click Schedule Post to set a future date and time. You can schedule the same time across platforms or customize per platform.

    • To publish immediately, click the dropdown arrow on the Schedule Post button and select Post Now.

    • To save as a draft, select Save as Draft from the dropdown.

    • To reuse the post later, check the box to add it to your post library.

Updating a Post Using AI

  1. Edit Post Content: After adding content to a post, click the purple AI button.

  2. Modify the Post:

    • Under the Modify section, adjust the following:

      • Tone: Choose from Friendly, Witty, Descriptive, Informative, or Formal.

      • Length: Make the post shorter or longer.

      • Spelling and Grammar: Fix errors for polished content.

  3. Apply Changes: Once modifications are complete, proceed to schedule, publish, or save the post as described above.

Need Further Assistance?

If you have questions about using AI for post creation or updates, contact our support team at support@brightfire.com or visit our Help Center.