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Call Tracking For Insurance Agency Websites

BrightFire’s Website Call Tracking allows a unique, trackable phone number to be displayed on your website. This number forwards directly to your preferred phone line, enabling call monitoring and detailed reporting without changing how calls are received.

When a prospect calls this number, you'll receive the call as usual, but now you'll also gain access to detailed insights about that interaction, all conveniently located within the Insurance Agency Website tab in your My BrightFire.

Benefits of Call Tracking

Website Call Tracking provides detailed data and analytics for every call that comes through your website, helping you better understand your lead flow and improve customer interactions. We’ve highlighted the key features and insights gained below:

1. Automatic Call Recording

Every phone call is now an opportunity to learn and improve. Calls are recorded automatically (where legally allowed), so you can:

  • Review conversations for staff training
  • Monitor service quality
  • Gain peace of mind knowing all interactions are documented

2. Enhanced Call Logs

Easily access and explore detailed call activity using BrightFire’s Call Log in your My BrightFire dashboard. Every entry includes:

  • Date & Time – See exactly when the call took place
  • Caller Name – Identify the individual contacting you
  • Source – This will show that the call came from your website
  • Phone Number – View the caller’s contact information
  • Answered Status – Know whether the call was missed or answered
  • First-Time Caller – Identify new leads to prioritize follow-up efforts
  • Call Duration – Gauge interest and engagement by length of call

How does this affect SEO?

Website Call Tracking uses dynamic number insertion (DNI) to make sure your SEO remains unaffected. Rather than replacing your business phone number throughout your site, DNI temporarily displays a trackable number only to website visitors. This number appears visually on the page but does not alter the underlying code that search engines read.

Your original business number remains in the website’s code and metadata, which helps maintain consistency across your online presence. This way, your local SEO signals stay intact and your search rankings are not impacted by call tracking.

Getting Started

Website Call Tracking is available now. If you're a BrightFire client, you can opt in today by emailing support@brightfire.com. To view your call data, just log into your My BrightFire Dashboard and navigate to the call tracking section at the bottom of the Insurance Agency Website tab.

Below is a tutorial on how to navigate to the call tracking section.