AI Assistance for Insurance Agency Websites

Blog Posts

Publishing blog posts regularly signals to search engines that your website is active, authoritative, and relevant, all of which are factors that help improve your organic search visibility over time. Each new post is an opportunity to target new keywords and search queries, increase your site’s indexable content, build internal links, and attract backlinks and engagement.

BrightFire’s built-in AI can help you:

• Generate ideas for timely and relevant topics your audience cares about.
• Draft complete posts that align with your agency’s tone and focus (educational, conversational, or professional).
• Rewrite or expand existing content to make it more engaging, SEO-friendly, or localized.
• Optimize for keywords and readability to help improve your search rankings.

Product Pages

Individual insurance product pages are the cornerstone of your agency’s website. Each page focuses on a specific type of insurance your agency offers, and serves as a dedicated destination for visitors searching for that particular coverage.

BrightFire’s built-in AI can assist you in:

• Creating comprehensive product descriptions that clearly explain what each policy covers and why it matters.
• Highlighting your agency’s expertise in helping clients choose the right coverage.
• Tailoring content to your region or niche, such as coastal homeowners’ insurance or small business liability coverage.
• Improving readability and engagement, so visitors understand the benefits without getting lost in technical jargon.
• Optimizing each page for SEO, helping your agency appear in search results when people in your area look for specific types of insurance.

About Page

Your “About” page is often one of the most visited pages on your website, and it is a key opportunity to build trust with visitors. This page tells your agency’s story: who you are, what you stand for, and why being an independent agency sets you apart from captive carriers.

BrightFire’s AI can help you:

• Craft a compelling narrative that blends professionalism with personality.
• Highlight your agency’s mission, values, and community involvement.
• Explain the independent agency model in clear, relatable terms so prospects understand the benefits of working with an agent who offers multiple carrier options.
• Ensure tone consistency across your site, whether your agency voice is friendly and local or polished and corporate.

Employee Bios

Employee bio pages help humanize your agency and build trust with potential clients. These pages typically include each team member’s role, background, and approach to customer service, along with a personal touch such as hobbies, community ties, or favorite aspects of the insurance industry.

BrightFire’s AI can help you:

• Write professional, personable bios that match your agency’s tone.
• Ensure consistency in structure and style across all team members’ pages.
• Highlight unique strengths (like years of experience, certifications, or local expertise).
• Add warmth and relatability with optional personal details written in a natural, conversational tone.

Persona Pages

Persona pages are designed to speak directly to a specific customer type or business segment your agency serves. These pages help visitors quickly find coverage options and content that match their unique needs.

For example, a personal lines persona page might target families, homeowners, or young drivers. A commercial lines persona page might focus on small business owners, contractors, or restaurant operators.

BrightFire’s AI can help you:

• Develop tailored messaging that speaks to each audience’s pain points and priorities.
• Generate SEO-friendly copy that naturally integrates relevant keywords for each niche.
• Outline coverage options clearly and compellingly without overwhelming the reader.
• Differentiate your agency by emphasizing your expertise in serving that type of client or business.

Getting Started

1. Log in to your BrightFire website by scrolling to the bottom of your home page and clicking the small gray “Login” button.
2. Don’t know your password? You can reset it here.

Generating Content with AI

1. Navigate to the Section You Want to Create Content For

Depending on the type of content you’d like to generate, go to one of the following sections in your website dashboard:

• Blog Posts
• Product Pages
• Pages > About Me
• Employees
• Persona Pages

Need help finding these sections?

• How do I add a new blog post to my website?
• How do I add or reorder employees?

2. Generate the Content

1. Click the red AI button (to the right of the post title) and select Generate Post Content.
2. In the pop-up window:
   • Enter a Content Description (briefly describe what you want the content to be about).
   • Choose the Length (short, medium, or long).
   • Select the Tone (professional, friendly, conversational, etc.).
   • Click Generate.
3. Once your content is generated, you’ll have three options:
   • New Prompt – Create a new version from a different description.
   • Make Changes – Edit or refine the generated content.
   • Use Text – Insert the generated content into your page.

3. Generate the Title

1. Click the red AI button (right of the post title) and select Generate Post Title.
2. In the pop-up:
   • Check “Use my content to generate the title” if you want AI to base the title on your generated text.
   • Select the Tone.
   • Click Generate.
3. Once the title is generated, you can:
   • New Prompt – Try a different title prompt.
   • Make Changes – Refine or edit the title.
   • Use Text – Apply the title to your page.

4. Generate the Featured Image

1. Click the red AI button (right of the post title) and select Generate Featured Image.
2. In the pop-up:
   • Describe the image you’d like in the Image Description box.
   • Click Generate.
3. After your image is generated, choose from:
   • New Prompt – Generate another image.
   • Use Image – Apply the image to your page.

5. Preview or Publish

Once your content, title, and image are ready, click Preview to review your post.

When you’re satisfied, click Publish to make it live on your website.

Video Walkthroughs

Blog Posts

Product Pages

About Page

Employee Bios

Persona Pages

Mastering AI Prompts: A Practical Guide for Local Insurance Agencies

AI is a powerful tool for generating content, but its output is only as good as the input it receives. By providing clear, concise, and specific prompts, you can guide AI to produce relevant and high-quality content tailored to your agency's needs. That’s why we’ve built you a best practices guide!

View our helpful guide by clicking HERE. 

Need Additional Help?

If you need further assistance, please create a new support ticket, and our team will be happy to help.