Some BrightFire websites use a two-step process for quote requests. This both improves your conversion rate and makes it easier for your customers to request a quote.
The first step asks the customer for their name, email, phone number, and the type of insurance they are shopping for. Once they submit this information, they are taken to step two of the process where they are asked for more detailed information that is specific to the type of policy they want.
Our research shows that customers often abandon longer forms, resulting in a lost opportunity for the agency. However, by breaking the form up into two steps, your agency will capture the lead even if the customer does not complete the second step.