Understanding LLMs.txt
Included with your Insurance Agency Website subscription, BrightFire provides a LLMs.txt file to help AI systems better understand and recommend your agency online. This article explains what that means, how it interacts with SEO (Search Engine Optimization) and AEO (Answer Engine Optimization), and how you can request changes, if needed, to your LLMs.txt file.
What is LLMs.txt?
LLMs.txt is a plain-text, Markdown-formatted file placed at the root of your site (for example, https://www.youragency.com/llms.txt). It acts like a guidebook for large language models (LLMs) and AI assistants, highlighting your most important pages and how to interpret them.
Unlike robots.txt, which focuses on what search engine crawlers can or cannot access, LLMs.txt focuses on which content is most useful for AI tools to read and summarize. It works alongside your existing XML sitemaps and SEO setup rather than replacing them.
Why BrightFire Uses LLMs.txt on Your Site
BrightFire’s goal is to make it easier for AI tools to find, understand, and accurately describe your insurance expertise, services, and local presence. The new LLMs.txt file acts as a guide for AI models where consumers increasingly ask complex questions and expect personalized, trustworthy answers.
When LLMs.txt is aligned with your site’s structured data, clear content hierarchy, and optimized copy, it strengthens how AI engines interpret and contextualize your agency. This improves Answer Engine Optimization (AEO) by ensuring your brand is referenced accurately and confidently within AI-generated responses, AI Overviews, chatbots, and virtual assistants and ensures that your brand’s expertise is surfaced, summarized, and cited correctly..
In other words, even though LLMs.txt doesn’t directly change your organic search rankings, it helps your agency appear more prominently and credibly in AI-first experiences.