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G2 Certification Information

Starting in June 2021, Google Ads requires all health insurance related advertisers to obtain a G2 Certification to verify they are permitted under state law to sell health insurance. The G2 Certification must be renewed annually to continue to advertise health insurance using Google Ads.

This is a Google Ads policy that is outside of BrightFire’s control.

Start Certification: https://www.g2llc.com/health-insurance/

Please note that the application and renewal fee for the G2 Certification is determined by the number of states that you apply for.

The certification process can take up to 14 days to be approved.

After the certification process is complete, you will be notified via email and will receive a unique certification URL. This URL must be added to your Google Ads account to advertise health insurance. Please forward this URL to support@brightfire.com so that we can add the certification to your account for you.

For questions regarding the G2 Certification, please contact G2 Support: